English Heritage

From its vantage point atop a tall rock, Barnard Castle enjoys fantastic views over the Tees Gorge. Founded in the 12th century, the castle was inherited by Richard III. See if you can spot his boar emblem carved above a window in the inner ward. Lately they have opened online shop where you can order cool things like the one below.

The extraordinary collection of buildings and monuments now in the care of English Heritage began to be amassed in 1882. At that stage heritage was the responsibility of the Office of Works, the government department responsible for architecture and building. In 1913 an Act of Parliament was passed that gave the Office new powers. These were essentially to make a collection of all the greatest sites and buildings that told the story of Britain. At that stage these were regarded as being prehistoric and medieval remains – country houses and industrial sites were then not really seen as heritage.

By 1933 there were 273 sites in the collection including Stonehenge, Rievaulx Abbey, Carisbrooke Castle and Richborough Roman Fort. Preservation of these important places was, of course, the primary objective, but telling their stories was almost as important. All these places were open to the public and had guidebooks and explanatory signs. Some also sold postcards and even had tea shops.

 

After the Second World War the Ministry of Works (as it had become) started to be interested in buildings other than castles, abbeys and manor houses. Its first industrial sites were acquired and in 1949 it acquired its first country house, Audley End in Essex. The Ministry had its sights set on a number of other big houses, but the Treasury was very nervous. The government felt it was one thing to take on old castles and abbeys, but quite another to look after, and maintain, huge roofed buildings full of works of art. After some debate it was decided that it would be financially more sustainable if the National Trust took on the country houses and that the Ministry of Works confined itself to the older monuments.

This ruling, though disappointing to the men at the Ministry, did not stop them collecting and huge numbers of historic sites, as windmills, iron works and Georgian villas were added to the collection. By 1970 the English part of the collection alone stood at 300 sites visited by more than 5.5m people: it was by far the largest visitor attraction business in the country. Many of the sites now had museums and shops selling souvenirs and it was possible to buy a season ticket and visit the Ministry’s sites across the country for free.

In 1983 what had effectively become the English national heritage collection was transferred to a new body set up by Mrs Thatcher’s government. It was called the Historic Buildings and Monuments Commission. Its name was not thought to be very snappy by its first Chairman, Lord Montagu of Beaulieu, and so it was re-christened English Heritage. Under Lord Montagu’s inspired leadership English Heritage did two jobs: it cared for the National Heritage Collection and it ran the national system of heritage protection, including listing buildings, dealing with planning issues and giving grants.

Key Trends in Advertising and Social Media Marketing for 2014

Social media marketing has evolved quite a bit, since the social networking was introduced in early 21st century. Marketing over social media carries proven to be effective and also profitable, irrespective of the size, characteristics or the demography of a business. This informative article attempts to reveal the oncoming marketing trends that could dominate social media marketing in 2014.
The unbeatable progress of social media has made it a valuable marketing tool for organizations, regardless of their dimensions, demography as well as product/service. At the time of a recent study, 93% of marketers need stated that it is actually a key component of their marketing strategies, in 2013. Currently, social media is the number one place for on the net advertising. Networks such as Google+, Facebook, and Twitter have become mandatory accessories in daily like, and will continue to be so in 2014. This provides a great platform to check out the trends in social media marketing that’s expected to dominate online marketing in the coming year.
– Location dependent marketing
Location based mostly marketing signifies using of GPS technology to match the mobile advertisements to the geographical place of the customer. This will help to creating and delivering ads to specifically cater to the users’ needs. In social networking context, the applications such as FourSquare, Path and Ban.jo are continuing down this path to deliver communication based on their location.
– Google+ on the go
Although Facebook will still dominate the Social Networking world in 2014, Google+ is quickly seeing up. As of September 2013, Google+ has increased their user foundation to 1.15 billion, and records the second largest monthly users. This popularity will make Google+ an excellent marketing platform in 2014. Furthermore, it’s becoming an integral part of Google’s SEO and personalized browse, which provides an ideal marketing platform.
– Increase in mobile utilization
Business need to pay attention to social network marketing on mobile platform, as the social network usage via mobile phones has become increasingly popular. Latest smartphones are returning with different, innovative features and mobile applications, many of which are essentially targeted in the direction of marketing. It’s getting extremely easier to share content via mobile phones, which makes it imperative for marketers to increase their presence on social media.

What will the advertising landscape look like in 2014? How will she probably consumers find the products and services they want today and in the future? Listed here are some of the trends every advertising company in the country is observing closely.

Mobile Advertising

Desktop personal computers no longer rule, while smaller mobile screens seize customers’ eyeballs. While maintaining a top quality traditional website remains a must for every business, it’s additionally becoming increasingly essential for businesses to develop an online presence optimized for mobile phones.

Customers want to be able to use their mobile devices to access information about businesses, products, and also services on the fly. And they must be able to interact with that content comfortably on those devices’ small touch screens. Producing web content that could be tailored for devices of all sizes is regarded as the the main focuses of marketers in 2014.

Shareable Content

As social media takes up a larger reveal of online activity, advertising content would probably increasingly be shaped for platforms that encourage sharing. This is an actual opportunity for businesses poised to take advantage of it, as information about products and services that comes from friends, family members, and peers has more influence on consumers as compared with other types of messaging.

Content that straight away catches users’ consideration and makes them smile or perhaps feel is the kind of content that they need to share with others. An advertising agency that produces shareable, social content will emphasize brief, catchy messages accompanied by visually arresting images and videos.

Useful Content

Another important trend in advertising in 2014 will be creating content that is useful for consumers. Target audiences have become skeptical of traditional sales approaches or have learned to tune them out. But most people are happy to engage with content that they find beneficial, and they are more likely to take a positive view of a company that can relate its products or services to this useful information.

Producing useful content related to a company’s products or services boosts that company’s reputation not only with consumers, but with search engines as well. A business’s place in search engine results can be the key to its success or failure, and search engines currently favor web content that is considered informative or useful, rather than purely promotional.

Investment and Growth Opportunities Emerging In Greece

Greece is a beautiful European country for vacations, but it is also an exciting place for investment together with business expansion. The geographic location puts companies in touch with an active European market ready for high quality products and services from around the world.

This consumer market place is growing continuously and is at present growing with upwards of 140 million buyers from the Eastern Mediterranean and Southeast Europe. There are zero trade barriers to these consumers and even Greece is a member of the Eurozone and the European Union. If you are interested in expanding your business to a brand new area of the world, you can say that some sectors of business have extremely competitive advantages in Greece.

When the Olympic Games moved to Athens in 2004, investments were made in the travel in addition to communication infrastructures. This investment has benefitted the individuals of Greece and would make the country ripe for investment decision. The natural resources found within the country additionally contribute to its coming up as a hot investment destination.

New Investment Legislation Disturbing Real Estate

In order to maximize profit on the emerging Greece market, the country has implemented new investment legislation referred to as the Strategic Investments programme. The most recent legislations passed were designed to stimulate economic recovery within the country by offering incentives for “strategic investments.” One area that will be impacted by these incentives is residential permits for real estate. And do not forget to take information about fototapety na sciane here too.

The Strategic Investments programme will allow select real estate investments to be fast tracked with administrative assistance, favourable conditions for planning, and other entitlements while proceeding through the permit process. In order to qualify for this entitlement, an investment needs to be deemed suitable by a government committee setup to evaluate investments.

Another change is the offer of a long-term residence permit visa for third-country citizens who invest more than 250,000 Euros in real estate. This visa will allow the investors and their family members to travel freely between Greece and Schengen Area. This Fast Track legislation is something worth taking advantage of, especially since the real estate prices in Greece are currently bottoming out.