Archive for July 2014

Key Trends in Advertising and Social Media Marketing for 2014

Social media marketing has evolved quite a bit, since the social networking was introduced in early 21st century. Marketing over social media carries proven to be effective and also profitable, irrespective of the size, characteristics or the demography of a business. This informative article attempts to reveal the oncoming marketing trends that could dominate social media marketing in 2014.
The unbeatable progress of social media has made it a valuable marketing tool for organizations, regardless of their dimensions, demography as well as product/service. At the time of a recent study, 93% of marketers need stated that it is actually a key component of their marketing strategies, in 2013. Currently, social media is the number one place for on the net advertising. Networks such as Google+, Facebook, and Twitter have become mandatory accessories in daily like, and will continue to be so in 2014. This provides a great platform to check out the trends in social media marketing that’s expected to dominate online marketing in the coming year.
– Location dependent marketing
Location based mostly marketing signifies using of GPS technology to match the mobile advertisements to the geographical place of the customer. This will help to creating and delivering ads to specifically cater to the users’ needs. In social networking context, the applications such as FourSquare, Path and Ban.jo are continuing down this path to deliver communication based on their location.
– Google+ on the go
Although Facebook will still dominate the Social Networking world in 2014, Google+ is quickly seeing up. As of September 2013, Google+ has increased their user foundation to 1.15 billion, and records the second largest monthly users. This popularity will make Google+ an excellent marketing platform in 2014. Furthermore, it’s becoming an integral part of Google’s SEO and personalized browse, which provides an ideal marketing platform.
– Increase in mobile utilization
Business need to pay attention to social network marketing on mobile platform, as the social network usage via mobile phones has become increasingly popular. Latest smartphones are returning with different, innovative features and mobile applications, many of which are essentially targeted in the direction of marketing. It’s getting extremely easier to share content via mobile phones, which makes it imperative for marketers to increase their presence on social media.

What will the advertising landscape look like in 2014? How will she probably consumers find the products and services they want today and in the future? Listed here are some of the trends every advertising company in the country is observing closely.

Mobile Advertising

Desktop personal computers no longer rule, while smaller mobile screens seize customers’ eyeballs. While maintaining a top quality traditional website remains a must for every business, it’s additionally becoming increasingly essential for businesses to develop an online presence optimized for mobile phones.

Customers want to be able to use their mobile devices to access information about businesses, products, and also services on the fly. And they must be able to interact with that content comfortably on those devices’ small touch screens. Producing web content that could be tailored for devices of all sizes is regarded as the the main focuses of marketers in 2014.

Shareable Content

As social media takes up a larger reveal of online activity, advertising content would probably increasingly be shaped for platforms that encourage sharing. This is an actual opportunity for businesses poised to take advantage of it, as information about products and services that comes from friends, family members, and peers has more influence on consumers as compared with other types of messaging.

Content that straight away catches users’ consideration and makes them smile or perhaps feel is the kind of content that they need to share with others. An advertising agency that produces shareable, social content will emphasize brief, catchy messages accompanied by visually arresting images and videos.

Useful Content

Another important trend in advertising in 2014 will be creating content that is useful for consumers. Target audiences have become skeptical of traditional sales approaches or have learned to tune them out. But most people are happy to engage with content that they find beneficial, and they are more likely to take a positive view of a company that can relate its products or services to this useful information.

Producing useful content related to a company’s products or services boosts that company’s reputation not only with consumers, but with search engines as well. A business’s place in search engine results can be the key to its success or failure, and search engines currently favor web content that is considered informative or useful, rather than purely promotional.