A “Trend” in fashion indicates the acceptance of a “new” design, usually related to clothing.
“New designs” are rarely “New”. Most often they are a re-introduction of something from the past. IE, short skirts, long skirts.
When a Clothing Designer introduces a new fashion, it may be accepted or rejected by the buying public.
A “Trend” occurs when a new design is accepted and sells in sufficient quantity in some test markets, and then creates a demand from consumers across a broader market.
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For example, in the US, many new fashions first take hold in California. In Hollywood many new designs are first introduced and Californians often are the first to accept some new designs. It’s been historical that most new fashions move Eastward from California.
This not only true of clothing but in many other fields. It has happened in floor covering as well, and in most products that involve color.